One stop shop for high quality hand embroidered bullion crested products

The best of the custom made designer’s choice bullion hand embroidered products — crests, emblems, trims and textile-based gifts made for fashion houses, golf and yacht clubs, and prestigious associations worldwide.

Every piece is worked by hand at the frame, from your own artwork or arms, in gold, silver and copper wire — single commissions and full club orders alike.

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Framed presidential yacht crest, a crested cushion and club badges in a sitting room

The studio

Forty years at the frame

Leo Crafts LLC is a full-service, high-quality craft and embroidery studio with over 40 years of heritage and prestige. As one of the nation’s leading creators of fine bullion hand embroideries, we bring unmatched precision, artistry, and tradition to every project. Our expertise spans hand-embroidered bullion crests, golf awards & gifts and premium bespoke pieces crafted for prestigious golf clubs, private associations, and luxury brands across the world. This dedication to meticulous detailing and timeless craftsmanship is what has established Leo Crafts LLC as a trusted partner for some of the most distinguished institutions globally.

Gold bullion wire worked in close detail

Since the first frame

Gold, silver and copper wire, cut and laid by hand — one coil at a time.

Who We Work With

Featured

For Golf Clubs

Blazer crests for members and officers, framed presentations for the clubhouse wall, and crested gift boxes for tournaments and anniversaries — all worked from the club’s own arms in gold and silver bullion.

Two Islington Golf Club member crests with a golf ball and tees

Have an idea of your own?

Reach out to us and we can make it happen. If a piece can carry a crest, we can embroider it — send a sketch, a photograph or just the club’s arms and we will work up a sample.

Start a project

Bullion crests and monograms made for fashion house garments

Featured

For Fashion Houses

Crests, monograms and appliqués made to a designer’s artwork in gold, silver and copper bullion, rhinestone and wooden bead — the staple accessory of many garments of major fashion houses, and the exclusivity independent designers need to finish a collection.

Close detail of a framed gold bullion crest showing the coiled wire

The craft

What is bullion?

Bullion embroidery is worked by hand in fine coiled metal wire — gold, silver and copper — couched onto felt, wool or silk ground over a raised padding. Each coil is cut and laid individually, which is why no two pieces are identical and why the technique has dressed uniforms, blazers and regalia for centuries.

A single club crest can take a day of work at the frame. Nothing about it is automated, and nothing about it can be reproduced by machine.

At the frame

How a piece is made

The design traced onto fabric stretched on a wooden frame — 01 · The design The artwork is traced onto cloth stretched drum-tight across a wooden frame. Nothing is stitched until the drawing is exact.

Gold bullion wire being laid along the traced outline by hand — 02 · Laying the wire Coiled metal wire is cut to length and couched down stitch by stitch, following the outline and the lettering first.

The finished bullion panel in gold, red and green — 03 · Filling The field is filled in colour and metal over a raised padding, which is what gives bullion work its depth.

Filling the design with gold and coloured thread — 04 · Finishing Edges are worked, ends buried and the piece cut from the frame — then checked against the artwork before it is mounted or boxed.

Newspaper advertisement for S. Lal Zariwala, leading manufacturers of zari and embroidery goods, Ajmeri Gate, Delhi — Trade press, Delhi — S. Lal Zariwala.

Heritage

A family trade

The house began as S. Lal Zariwala, zari and embroidery manufacturers, in a workshop in Delhi, India — the first merchants of its class. The clipping at left is the earliest record we hold of it, half a century old, and the reason Leo Crafts exists.

The same family still runs the frames. What passed down is not a machine or a process but a way of laying wire, taught at the bench and carried from Delhi to New Jersey, where the studio now serves clubs, houses and associations across the world.

That inheritance shows in the detail. Every coil is cut and laid by hand, every edge finished, every colour matched against the artwork before a piece leaves the frame.

We put all of it into each crest, because a crest is the only thing that can showcase what true bullion hand embroidery is.

Our Professionalism

Our efficient team consists of experienced professionals who are always willing to go the extra mile to provide guaranteed results. Small or large, we take pride in every project presented to us by providing fine high quality services in a timely manner. This is the main reason why our clients are fully satisfied with our products. We have a global network of clients ranging in many different industries. We cater to major Fashion houses, Independent designers, Golf clubs, Yacht clubs, and many others.

Our goal is to provide our clients with the highest quality product through our fine craftsmanship.

Our offices are conveniently located in New Jersey, USA & New Delhi, India.

Bullion crest presented in a wooden frame and a gift box

Portfolio

Select a plate to enlarge. All of the hand embroidered bullion crests & embroideries shown here are custom made and cannot be replicated for personal or professional use.